Citizen  diplomacy  is important, but when it comes from high-profile celebrities, its impact is magnified many times. The  Department of State  recognizes this celebrity-effect and uses it to raise the profile of international concerns and causes. 

Through its Sports  Diplomacy  program, the  Department of State  builds on a universal interest in sports to bridge gaps between the U.S. and other countries by appointing sports celebrities to reach out to the world community. 

Baseball Hall of Famer Cal Ripken Jr. was named the program’s second Special Sports  Envoy  in 2007 to promote mutual understanding through the growing interest in America’s national pastime, baseball. In accepting the appointment, Ripken noted, 

But sports are just one aspect of the broad reach of U.S. Government cultural exchange programs. Through the American Music Abroad program, the State Department introduces American musicians of diverse styles – from classical to jazz to rock to hip hop — to a worldwide audience. The  Department of State  has invited American actors, artists, poets, and even its most famous chefs to bring a taste of the United States around the world. U.S. embassies host programs, performances, and workshops by such individuals to develop relationships, break down cultural barriers, and build an appreciation for America’s rich artistic heritage among a wide local audience.